El Imitador

Overview

An online clothing store built on Shopify for the Mexican market. The project involved full store setup, theme customization, email marketing automation with Klaviyo, and optimizing the purchase flow for the local market.

The Challenge

The client needed a professional e-commerce presence that could compete in the Mexican fashion market. The store needed to handle product variants (sizes, colors), support local payment methods, and have automated email flows for cart abandonment and post-purchase follow-up.

Our Approach

We leveraged Shopify's platform for its reliability and built-in e-commerce features, then customized the theme to match the brand identity. Klaviyo was integrated for email marketing automation — abandoned cart sequences, welcome flows, and post-purchase campaigns. The checkout flow was optimized for the Mexican market with appropriate payment options and shipping configurations.

Technical Breakdown

Shopify provided the e-commerce foundation with inventory management, payment processing, and order fulfillment. Custom Liquid theme modifications for brand-specific layouts and components. Klaviyo integration for email marketing automation with segmented audiences. Custom product page templates for different collection types. Optimized checkout flow with Mexican payment methods and shipping options.

Key Features

• Custom Shopify theme matching brand identity
• Product catalog with variant management
• Klaviyo email automation (cart abandonment, welcome, post-purchase)
• Optimized checkout for Mexican market
• Inventory management and order tracking
• Mobile-responsive product pages

Results

Store launched and began generating sales within the first week. The Klaviyo abandoned cart flow recovered a portion of otherwise lost sales within the first month. We continue to provide ongoing support.